Our Story

Founded in 1992 out of his College dorm room at UPenn, Jonathan Blanc would transform his memories of being a College athlete into founding Varsity Athletic Apparel, which he quickly expanded to nearby schools to reward their varsity athletes for competing at one of the highest levels of sport.  His journey was just beginning…

Now in our fourth decade of operations with an amazing team behind us, Varsity Athletic Apparel, Inc. has grown to provide authentic varsity recognition awards to over 5,000 High Schools and Colleges nationwide under our “MVP Awards” branded division. 

Our newest journey is bringing our signature varsity letter “look” that has been ever-present in pop culture for nearly 100 years to College Bookstores, Specialty Retailers, and Corporate / Resort brands nationwide.

We encourage you to get in touch with us to see how we can customize our famous varsity letter style for your school or organization!